The big Christmas countdown offered 35 awesome surprises in 35 days – from October 17th to November 13th, 2019. Because at McDonald’s, Christmas comes early.
Based on four highlight products, we animated gifts in product colours and brought them to life in little stories. This resulted in four very different characters presenting themselves on the calendar page to reveal the respective promotional product.

 

The campaign was played at the POS, via OOHs, TVC (20", 10", 6"), as TV split banner, online banners (with and without interaction) and social media (Facebook, Instagram, Snapchat, Tik Tok, Tinder).