Swisscom and the Foundation Beyeler have made the impossible possible.
With the campaign #myprivatepicasso the precious painting “Buste de femme au chapeau (Dora)” by Pablo Picasso could be displayed in a Swiss home.

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The painting, worth several million euros, was protected by a high-tech frame that’s equipped with cutting-edge security tech from Swisscom. The campaign saw the precious artwork being transported securely throughout Switzerland and even hanging in a barn full of cows.