World Vision

Billboard

Every year, 6.6 million children worldwide die from malnutrition and minor illnesses.
In order to make people aware of this topic, we grab them by their vanity:
World Vision launched a huge billboard at Berlin’s Rosenthaler Platz in July and August 2014 - at the time of fashion fair Bread&Butter and Mercedes Benz Fashion Week Berlin.

It reads:

6,6 million children need Bread&Butter more urgently.