Passt is the German word for that feeling when everything just falls into place.
To make Postbank #diepasstbank and their new platform famous, we created an actual song riffing off a famous German hit. "Passt, Passt! Wir brauchen Passt!"
It doesn’t sound like banking language and that’s on purpose.

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In the song, Postbank lightheartedly presents its products and services – showing that their solutions are the perfect fit for everyone. The 2 minute music video was supported by 20” product films and 6” bumper ads.