“Tiefcool” is the feeling when cooking just goes smoothly, thanks to Bofrost.
This new platform marks a turning point in the food delivery service’s history
with the first brand campaign since 1966.

Cook, eat and enjoy whatever you want at any time: that’s sovereignty in everyday life. We express it with a new word that sums up our brand promise: Tiefcool. Deeply cool.

The TVC shows what Tiefcool. means for different demographics in everyday situations in a lighthearted way. The film launched on TV, online and social,
supported by 9 print motifs and a whole new website.