Postbank offers its customers reliability and support in their everyday financial life, even in turbulent times. The down-to-earth campaign shows what it looks like when you can focus on the unimportant things in everyday life, when you don’t have to worry about your finances.

​

In the TVC, the protagonist can devote herself to her hoodie ribbons worry-free, because her money is protected in her Postbank interest savings account. The 15 key visuals show what being worry-free in various everyday situations look like, made for POS, web and digital banners.