Postbank aimed to establish itself as an expert for insurance and retirement planning.

To help them reach their goal, a campaign was launched in cooperation with wewave,
a platform for personalised video messages from celebrities. Our prominent spokespeople and German TV legends Tine Wittler, Paul Janke and Roberto Blanco recorded exclusive video messages encouraging users on social media to take care of their pension provision.

 

Codes hidden on Instagram and Facebook would give people the opportunity to win their own, very personalised video messages from their favourite celeb – a one of a kind opportunity to get motivated for a financially secure future.