Football fans don't have it easy. They cheer, suffer and tremble through the ups and downs of their team – without ever losing faith in them. Finally, this was rewarded: with a special Swisscom TV football offer and a campaign for the Champions League 17/18, the Champions League 18/19 and the 2018 World Cup.

 

Fans were reached through a TVC, billboards, print ads, YouTube Prerolls, Social ads and online banners