The whole world turned upside down in 2020 and everyone was trying to come to terms with the “new normal”. Nobody could predict what would happen next, except for one thing: Summer is definitely coming.

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In the midst of this chaos, Ikea implemented an image campaign that showed that the brand understood people's needs. At the point of sale, out-of-homes
in the car park provided product advertising that cleverly picked up
on the theme of summer and holidays.